Internet Marketing
Pay Per Click (PPC) Advertising
Pay per click (PPC) advertising used alongside Search Engine Optimisation is one of the most popular marketing strategies for businesses in internet marketing today, because you can calculate your exact return on investment (ROI). PPC adverts are those adverts that you will see highlighted across the very top and right hand side of the search engine results.
We work with the three main PPC service providers which are Google AdWords, Yahoo! Search and Microsoft adCenter.
We work together with you to choose a set of key phrases or keywords related to the products or services you are trying to promote. We then place a bid on these terms.
In other words, you agree to pay up to a certain amount to Google, each time a user clicks on your ad and is directed to your site. The more you bid, the higher you will rank on Google among those competing for the same term.
This approach is an ideal way of getting immediate visibility on the major search engines for key phrases that relate to your business. It is also effective in gaining relevant traffic to your site from a much wider set of keywords by combining and maximising the SEO strategy and PPC strategy.
Our PPC service includes:
- We set up and manage a Google adWords account
- Produce a comprehensive list of relevant keywords
- Write creative advert to be triggered by each keyword
- Optimise each search term against ROI
- Manage your costs and keep within your budget
- Target certain geographical areas
- Set up a tracking system to monitor your PPC activity
- Provide detailed reporting including ROI & CPA
- Provide options for click fraud detection services
- We also offer landing pages to increase conversion rates
What are the benefits of PPC advertising?
- Controlled budget - you set a custom budget for any given day or month
- Relevance traffic – attract visitors who are interested in your products or services
- 24/7 control – advertise at the exact times during the day or night
- Immediate Visibility – once your set up, your advert goes live and traffic starts rolling in
- Tracking – we can report on exact numbers i.e. clicks, conversion rates, etc
- Geographical targeting – set your ads to target specific locations for example North West England, London, coastal towns, etc.
- Brand awareness – increase your brand recognition in the market place
If you would like to get in touch with us about our pay per click (PPC) services or to find out about our eCommerce websites please call 0161 798 7977 or email us.
eCommerce Websites
